Sales Automation
Faster replies to every inquiry, fewer leads left waiting and more time for the conversations that count. Measured in your pipeline, not in promises.
- First result liveIn about four weeks
- Works withYour CRM, your price list and your mailbox
- After deliveryWorkflows and data are yours
A quote request from the website becomes a draft quote built from your price list; an assumption about capacity is flagged before your team sends it.
Leads are rarely lost to a weak pitch. They are lost because nobody replied in time.
We look at where inquiries sit, what that costs and what following up faster is worth. That is where we build, not anywhere else.
Inquiries left waiting
An inquiry arrives on Friday afternoon and is answered on Tuesday. By then the customer has spoken to someone else.
Customer information in five places
Email, CRM, Excel and somebody's memory. Whoever takes over a customer starts from scratch.
Salespeople doing admin
Typing quotes, copying data and following up in the calendar. Time that does not go to customers.
How we solve it
The solution follows from the problem, not the other way round. These are the building blocks we use most often.
Every inquiry followed up at once
Inquiries are recognized, completed and set up for the right person, outside office hours too.
Quotes from your own price list
Draft quotes with your prices, terms and layout. Your team checks and sends.
A pipeline that updates itself
Your CRM stays current from email and calendar, with no retyping.
Follow-up at the right moment
Reminders and follow-up emails in your tone, when it matters.
Leads on your criteria
Priority based on what a good customer means for your business, not on a standard score.
Connections to your CRM
Works in the system your team already uses.
You are not buying sales automation. You are buying a result.
Up front, we agree what has to improve and how we will measure it. Afterwards, we show you what it delivered.
Faster replies to inquiries
Measured in time to first reply.More inquiries followed up
Measured in the share of leads that get a response.More time for selling
Measured in admin time per salesperson.Higher conversion
Measured from inquiry to quote and from quote to order.Outcome agreement
per processMeasure. Build. Own.
After each step, you decide whether to continue.
Measure
The efficiency audit. We map your processes, take a baseline and show you where it pays off, and where it does not.
Build
We build inside your existing systems, in short rounds your team tests itself. The work carries on as normal.
Own
You get everything in your hands. We measure what it delivers against the baseline and adjust. You can leave maintenance with us or run it yourself.
What we build is yours.
No platform you rent and no costs that grow with your usage. You get the software itself, with everything needed to understand and run it.
- Source codein your repository
- Integrations and workflowsdocumented
- Prompts and rulesreadable and editable
- Log of every actionin your own environment
- Maintenancewith us or with you
Frequently asked questions
Not seeing your question? Ask it in the audit.
Price depends on scope: your CRM (HubSpot is easier than custom legacy systems), number of integrations, and whether you need basic lead routing or advanced AI scoring. We always provide a tailored quote after an intake. ROI typically shows within 2 months through higher conversion and time savings.
Yes. We integrate with all major CRMs: HubSpot, Pipedrive, Salesforce, Zoho, ActiveCampaign, and even custom systems via API. If your CRM has an API (or Zapier support), we can automate it. We also migrate data if you want to switch to a better platform during the project.
Basic automation (lead routing, email sequences, CRM sync) is live within 2-3 weeks. More complex projects with custom scoring models, multi-system integrations, and dashboards take 6-8 weeks. We always start with a quick-win flow (e.g., instant lead notifications) in week 1, so your team sees immediate results.
Yes, for 80% of adjustments. We train your team (or marketing ops) how to update email templates, lead scoring rules, and dashboards themselves. For more complex logic (API integrations, custom scripts), we offer maintenance contracts. You're never vendor-locked: all automations stay in your systems.
Faster follow-up and better lead prioritization typically lead to more closed deals. A worked example: a sales team of 5 reps that saves roughly 15 hours per week on admin (€750/week at €50/hour) saves around €39,000 per year. At an automation cost of €10,000, that pays for itself well within the year, on top of the extra revenue from higher conversion. We determine your numbers in the efficiency audit.
Start with the efficiency audit.
We look together at what costs you the most. You get a baseline, an overview of where it pays off and where it does not, and a proposal for the first step.